LAUNCHED
2023
Chloé
Chloé uses Digital IDs to trace every item from field to finished product and make each item “resale-ready” through a partnership with Vestiaire Collective.
As part of the SS23 collection, Chloé unveiled Chloé Vertical, featuring innovative Digital ID technology. Chloé customers can scan their products and trace their item from field to the finished piece. The collection was the first to leverage Instant Resale – introducing a new chapter of transparency for luxury – a first in the industry. Customers can scan their product and instantly resell through Vestiaire Collective.
“We’re able to trace our Vertical products from farm to finished product, and then with the Digital ID, deliver this information to our customers through an innovative experience. This technology truly allows us to give consumers full transparency and visibility about the fabrics of our products, and where it comes from, and also to reach potential circular services and businesses."
Riccardo Bellini
President and CEO, Chloé
“We’re able to trace our Vertical products from farm to finished product, and then with the Digital ID, deliver this information to our customers through an innovative experience. This technology truly allows us to give consumers full transparency and visibility about the fabrics of our products, and where it comes from, and also to reach potential circular services and businesses."
Riccardo Bellini
President and CEO, Chloé
“We’re able to trace our Vertical products from farm to finished product, and then with the Digital ID, deliver this information to our customers through an innovative experience. This technology truly allows us to give consumers full transparency and visibility about the fabrics of our products, and where it comes from, and also to reach potential circular services and businesses."
Riccardo Bellini
President and CEO, Chloé
“We’re able to trace our Vertical products from farm to finished product, and then with the Digital ID, deliver this information to our customers through an innovative experience. This technology truly allows us to give consumers full transparency and visibility about the fabrics of our products, and where it comes from, and also to reach potential circular services and businesses."
Riccardo Bellini
President and CEO, Chloé
Introducing Chloé Vertical
Traceability with Chloé Vertical
Chloé’s suppliers and manufacturers have been involved in every step of the Digital ID project. Together with the Digital ID technology, this enables allowed the Maison to trace the entire supply chain and production process – from farm to finished product.the Maison to trace the entire supply chain and production process – from farm to finished product.
Instant Resale - an industry first
How it works
Customers scan their products, click resell, and instantly upload to Vestiaire Collective.
The item’s Digital ID pre-fills the Vestiaire Collective resale listing.
Vestiaire Collective generates an immediate price proposal.
Once sold, resale events are recorded on the product’s Digital ID.
